Thursday, 28 April 2011

Research into potential target audience

While making a film it is important to know your target audience. the reason why it is crucial to know your target audience is because it will help me decide what sort of content should be included in my media film e.g: a teenager will have a different taste in music to an old person or a child will have different editing style then a old man. This explains that there should good understanding between targeted audience and the film. By keep targeted audience in the head while making a film would also make a better revenue. 
The target audience for my gangster opening film would be people in the 16-24 age range. My film would attract mostly to this aged audience because of the youngster casting in the film and the theme of crime. They would prefer watching gangster/crime films as youth are usually interested to see how other teenagers act in certain situation, as they have maybe been in that specific situation or are would like to find out what they should do if they were in that sort of situation. 
Plenty of teenagers and young adults are scared of being mugged in the street, mostly by someone who is younger than themselves and would therefore feel rather embarrassed so perhaps wouldn't report it. By visualising some of the stuff which a gangster or criminal would go through in the film, might also warn the audience from getting involved in to something similar in real life. The characters are communicating to the audience about the major flaws in society and so they would understand the issues easily.
The film Kidulthood (2006) is aimed at teenagers, as the cast is made up of mostly teenagers and it expresses issues that are sometimes common with them such as bullying, suicide and mugging. This makes it successful because it portrays these issues to a wider audience and the film’s popularity has increased due to the performance of the young actors and concerns raised in the film.

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